Prepared by
'corePHP'
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Behavioral Elements
Platform Vision

A custom-built assessment platform designed to replace the leased system, giving the Behavioral Elements team full control, unlimited scalability, and the power to grow globally.

FIRE
Driven to Succeed
EARTH
Data Focused
WATER
Collaborative
AIR
Innovation Driven
4
Core Elements
3
User Portals
5+
Languages
AI
Powered Insights
Prepared for Jay Johnson, Co-Founder & Terry Bean, CEO — Behavioral Elements

What You'll See

Platform Wireframe Overview

Built around the four Behavioral Elements — Fire, Earth, Water, and Air — as the foundation of every user experience.

Assessment Experience
End-user journey — discover your Fire, Earth, Water & Air behavioral balance.
Admin Dashboard
Full control center — manage assessments, users, guides, reports, and billing.
Certified Guide Portal
Guide-specific dashboard — cohort reports, growth tracking, and referral earnings.
Report Output
Dynamic HTML/PDF reports with elemental visualizations replacing Word templates.
Screen 1 of 4

Assessment Experience

The complete end-user journey — from landing on a Certified Guide's unique link to discovering your elemental behavioral balance.

Step 1 — Assessment Landing
🔒 behavioralelements.com/assess/terry-bean
Behavioral Elements
English ▾
NEW: Auto-translate
About Find a Guide
Via Certified Guide: Terry Bean

Discover Your
Elemental Balance

Uncover the balance of Fire, Earth, Water, and Air that shapes your behavior, relationships, and success. This assessment takes approximately 15 minutes.

Free • 15 min • Instant results
FIRE AIR EARTH WATER BEHAVIORAL ELEMENTS
1
Unique Guide URLs — Each Certified Guide gets a branded link that tracks referrals and attributes purchases.
2
Elemental Identity — Fire, Earth, Water, Air is woven into every visual — the wheel, the colors, the language — creating instant brand recognition.
3
Language Switcher — Automated translation with support for Norwegian, German, Spanish, Portuguese, and more.
Step 2 — Taking the Assessment
🔒 behavioralelements.com/assessment/in-progress
Fire ✓
Earth
Water
Air
50% Complete
Earth Element — Data & Analysis

Rank these behaviors from most to least like you.

Drag and drop to reorder. Position 1 = most like you.

1
I carefully analyze data before making decisions
2
I create structured plans and follow through methodically
3
I rely on evidence and measurable outcomes to guide my work
4
I focus on practical, tangible results over abstract ideas
Question 4 of 8 · Earth Section
★
Elemental Section Theming — Each element section uses its own color palette. Users always know which element they're exploring through visual cues, colored progress, and contextual labels.
★
4-Section Progress — Progress bar fills with each element's color as sections complete. Users clearly see Fire ✓ → Earth → Water → Air ahead, fixing the current misleading progress indicator.
Step 3 — Results & Report Selection
🔒 behavioralelements.com/results/congratulations

Your Elemental Balance Revealed

85
FIRE
75
EARTH
80
WATER
95
AIR

Your dominant element is Air — you thrive on innovation. Choose a report to explore your full elemental profile.

Free Report

Basic Elemental Snapshot

Your dominant element with a brief overview of your behavioral tendencies.

  • Dominant element identification
  • Summary elemental overview
  • Full 4-element deep dive (Pro only)
RECOMMENDED
Pro Report

Complete Elemental Analysis

$27 one-time

27-page deep dive into all four elements with actionable growth strategies.

  • All 4 elements analyzed in depth
  • Elemental balance & growth map
  • Team elemental compatibility
  • Downloadable PDF report
Powered by Stripe • Secure checkout

Share your dominant element

★
Instant Elemental Preview — Before choosing a report, users see their 4-element score circles with their dominant element highlighted. Creates an emotional hook that drives Pro conversions.
Screen 2 of 4

Admin Dashboard

The command center for leadership. Full visibility and control over every aspect of the Behavioral Elements platform, from assessments to events to global growth.

🔒 admin.behavioralelements.com/dashboard
BE Admin
Behavioral Elements
Main
Dashboard
Assessments
Users & Groups
Manage
Reports
Email Templates
Certified Guides
Engage
Webinars & Events NEW
Newsletter & Drip
Revenue
Billing & Payments
Analytics
Integrations
Zapier
AI Assistant NEW
JJ
Jay Johnson
Co-Founder

Dashboard

Welcome back, Jay. Here's what's happening across Behavioral Elements.

Total Assessments
12,847
+18% this month
Active Guides
184
+12 new guides
Pro Revenue (MTD)
$8,721
+24% vs last month
Event Registrations
246
Lunch & Learn + SIG

Recent Assessments

User Guide Source Status
SM
Sarah Mitchell
2 min ago
 Terry Bean MMA Conf Completed
DK
David Kim
15 min ago
 Direct (Public) Website In Progress
AL
Anna Larsson
1 hr ago
 Francesca ATD SIG Completed
MR
Marco Ribeiro
3 hrs ago
 Carlos Silva Lunch&Learn Abandoned

Upcoming Events

NEW
Lunch & Learn: Confidence
Jay, Terry & Francesca
May 15
87 registered Public
ATD SIG: AI for L&D Assets
ATD Detroit Partnership
May 7
42 registered ATD Members
Neuroscience of Leadership
ft. Dr. Lisa Riegel
Jun 4
Coming soon Podcast tie-in
AI Insights NEW

"Attendees from the MMA Ops Conference have a 34% higher Pro conversion rate. Consider creating a manufacturing-specific assessment landing page."

1
Webinars & Events Hub — Manage Lunch & Learns, ATD SIG sessions, and conference appearances from one place. Track registrations, send reminders, and connect event attendees to assessments automatically.
2
Source Attribution — See exactly where assessments originate: MMA Conference, ATD SIG, Lunch & Learn, website, or guide referral. Measures which channels drive the most engagement and Pro conversions.
3
AI-Powered Insights — Proactive suggestions based on real behavioral data. Identifies patterns like higher conversion from conference attendees and recommends optimization strategies.
Screen 3 of 4

Certified Guide Portal

The self-service hub for Certified Guides. Manage deployments, track referrals, view cohort reports, and monitor organization growth.

🔒 guide.behavioralelements.com/dashboard
TB
Terry Bean
CEO & Certified Guide
CEO Guide
Dashboard
My Cohorts
Reports
My Links
My Events
Earnings
Settings

Guide Dashboard

Welcome back, Terry. Here's your organization overview.

My Assessments
342
+23 this month
Allotment (Credits)
187 / 500
Pro Conversions
64
18.7% conversion rate
My Earnings
$864
Auto-paid via Stripe Connect

My Groups & Cohorts

MMA Ops Conference 2026
86 members • 71 completed
83%
ATD Detroit Members
42 members • 38 completed
90%
Manufacturing Leaders Q2
156 members • 89 completed
57%

Organization Growth

MCSB Gala MMA Conf
Dec Jan Feb Mar Apr May Jun
1
Multi-Role Access — Terry's view shows both CEO and Certified Guide capabilities in one portal. The platform supports granular role-based access so each team member sees exactly what they need.
2
Event-Linked Cohorts — Groups created from real events (MMA Conference, ATD Detroit) with automatic attendee import and progress tracking. Turns every speaking engagement into measurable impact.
3
Growth Event Correlation — The growth chart now shows event markers (MCSB Gala, MMA Conference) so you can visually correlate speaking engagements and events with assessment spikes.
Screen 4 of 4

Pro Report Output

The 27-page elemental analysis — reimagined as a dynamic HTML/PDF report with rich data visualizations instead of static Word templates.

Behavioral Elements

Pro Assessment Report

Prepared for Sarah Mitchell
Assessment completed May 5, 2026 • Guide: Terry Bean
1

Your Elemental Balance

DOMINANT AIR Score: 95/100
AIR — We thrive on innovation
95
FIRE — We are driven to succeed
85
WATER — We love collaboration
80
EARTH — We are data focused
75
2

Air — Your Dominant Element

Score: 95/100

Core Characteristics

As an Air-dominant individual, you are naturally drawn to innovation, creative problem-solving, and pushing boundaries. You see possibilities where others see obstacles, and you energize those around you with fresh perspectives and visionary thinking.

Visionary Creative Adaptable Independent Future-Focused

Growth Opportunities

Strengthen Your Earth
Your innovative ideas gain traction when backed by data. Practice grounding your vision with evidence and structured plans.
Channel Your Fire
Combine innovation with execution. Choose 1-2 ideas to drive hard rather than spreading energy across many.
3

Elemental Team Compatibility

Understanding how your elemental balance interacts with others creates stronger, more harmonious teams.

Grounding Partner
Earth
Grounds your innovation with data and structured execution
Momentum Partner
Fire
Amplifies your ideas with drive and competitive execution
Harmony Partner
Water
Builds buy-in and collaboration around your creative vision
Behavioral Elements — Pro Report • Page 5 of 27
★
Element-Centered Design — The entire report revolves around Fire, Earth, Water, Air. Each element gets its own color, icon, and deep-dive section. Growth recommendations reference elemental balance rather than abstract traits.
★
Elemental Team Dynamics — Compatibility is framed as elemental partnerships: Grounding (Earth), Momentum (Fire), Harmony (Water). Makes team building intuitive and memorable — language people actually use.

Ready to Own Your Platform?

These wireframes represent just the beginning. Your custom Behavioral Elements platform would give you complete control, unlimited scalability, and the freedom to innovate on your timeline.

🎯
Full Ownership
No more leasing. Your platform, your data, your rules.
🌍
Global Ready
Auto-translation, Stripe Connect, and multi-currency from day one.
🤖
AI-Powered
Intelligent insights, chatbot support, and automated campaigns.
'corePHP'
We empower people with great technology, to achieve greatness for humanity.
Ashley Blakemore, Director of Growth & Partnerships • ashley@corephp.com